Who We Are About Us

In 2019, Touronimo was founded with a single vision - to showcase the community from the perspective of locals.

Following requests for a DMC (Destination Management Company), Destination Huntsville was launched in 2021. Since then, Destination Huntsville has expanded to offer specialized services in event production, full-service meetings, and curated experiences in and around North Alabama.

In 2023, Destination Huntsville was acquired by Touronimo, to become Alabama's only full service Destination Planning Group. Contact Touronimo today and let's start planning!

The Touronimo team has 40+ years of combined experience in the corporate, government, and nonprofit markets, creating large and small events ranging from 50 – 10,000 attendees. Our local expertise shines in the events we produce, transportation we coordinate, and tours we manage.

We have the insider resources and industry partners needed to create seamless, stress-free events, from venues and hotels to transportation and event production. Whether you’re looking for large conference planning, an executive meet and greet, or a one-of-a-kind experience, we are at your service.

Jenny Askins

Founder & CEO

With over 20 years of experience in corporate, government, and nonprofit event planning and deep roots in the community, Jenny Askins founded Destination Huntsville to create unforgettable events and experiences for her clients in the city she calls home.

Now as the CEO of Touronimo, Jenny uses her expertise to provide a seamless experience for all our clients. She’s got the connections and contacts to get the best deals available on venues, hotels, transportation, and more.

Leslie Walker


A sixth-generation native and lifelong cheerleader for all things Huntsville, Leslie Walker joined Touronimo in 2023 to continue her passion for introducing groups and individuals to all the things her beloved hometown has to offer.

With over 25 years of experience in corporate, government, association, social media-based, fraternal, reunion, and nonprofit event planning, Leslie is your local expert on how to make the absolute most of your time in Alabama.


Innovating the way people experience a destination.


To deliver extraordinary experiences that empower our clients to shine.

Core Values

Community, Teamwork, Inclusion, Service Oriented

Join Our Team

Touronimo is proud to partner with local businesses, visitor bureaus, and artisans to provide unique experiences, excursions, and tours throughout Alabama. With options in food and beverage, adventure, fitness, history, music and arts, and the outdoors, there is truly something for everyone.

Plus, you don’t have to be a part of a large group to get star treatment! Experience tickets are sold individually, so you can go solo or bring a group along for the fun.

Do you have a passion for event planning and an eye for details? Apply now to join our team!